CIANCIA, M. Every Story Counts! : The Importance of Storytelling as a Mythopoetic Engine in Brand Communication. Convergences - Journal of Research and Arts Education, [S. l.], v. 13, n. 26, p. 13–22, 2023. DOI: 10.53681/c1514225187514391s.26.13. Disponível em: https://convergencias.ipcb.pt/index.php/convergences/article/view/13. Acesso em: 25 may. 2026.